Every purchase decision is made at an emotional level. No matter how much thought, research or planning goes into the purchase.
Almost everything we do, is decided at a subconscious level, and our actions are decided about 6 seconds before we make them.
When we speak, the words are usually chosen, in the subconscious mind, about 6 seconds before they come out of our mouth.
When we learn to control this, we become a powerful and motivational speaker.
We also make less mistakes.
If you know the right words, the right order and timing to say those words and the right tone of voice to use?
You can gently guide a potential customer into willingly becoming a customer.
Making a sale then becomes child's play!
It really is that simple!
Sales meetings are designed to use these techniques on the salesman, to motivate them and arm them to close deals.
I once had a car salesman ask me, after I told him I did not like the color of the car he was showing me:
"If the numbers were right, could you become a little color blind?"
As a hypnotist, this offended me. But basically, that was a good line for that objection.
At least, if the salesman only cares about closing a deal.
The salesman was brash, over confident and quite pushy, as car salesmen tend to be.
He was also trying to jam me into a car, ANY car, in order to make a sale. He did not care if I wanted that particular car.
He had a fairly good closing percentage according to the sales board I saw in the managers office.
But, had he of gotten over himself, stopped pushing, shown he cared about me, the customer and presented his pitch in other ways?
I may have bought a car from him that day, instead of purchasing my car at another lot the same day.
Had he of simply used other methods, he could have moved a lot more product!
In the video below, taken from the T.V. show "Mad Men" they are trying to sell a marketing concept to Kodak.
In this 3:25 interaction, there are at least 5 different types of hypnosis in play.